Virtually anything is possible using a Roland DG machine

Shimmerdisc   |   Leeds

Innovation is a word that can be overused, but at this year's Sign & Digital UK there was true excitement amongst signage professionals for an innovative new business formed by digital print veteran Andrew Ainge. Shimmerdisc is a truly ground-breaking business which applies the pioneering method of using thousands of light-reflecting discs to create inspiring and striking moving image displays.

The Leeds based company specializes in the production of sequinned displays that use thousands of light-reflecting discs to produce photographic quality graphics which appear to move as the light catches them. Each disc is individually printed on a UV flatbed digital printer, such as the newly launched Roland DG VersaUV LEJ-640FT, to create pixel perfect images with a unique twist. Every module is reverse printed and optically clear to provide an animated display that offers a very convincing 3D effect.

Roland DG is constantly looking for innovative applications that work in harmony with the versatility of its devices to create profitable output solutions for its customers – and was impressed by the impact that Shimmerdisc's product makes. The recently formed business is perfectly suited both for the Roland DG UV-LED technology and also for the creativity and boundless imagination of Roland DG users.

Shimmerdisc founder, Andrew Ainge, has worked with Roland DG at the recent VersaUV Experience Day and the Drupa international print fair. Commenting on the partnership, Andrew said: "Working alongside Roland DG, for us, was a no-brainer. We have greater access to trade shows and distribution and at the same time we are able to show a larger range of customers what their Roland DG machines are capable of. The possibilities are really endless."

Rob Goleniowski, Sales Support at Roland DG added: "Shimmerdisc uses one of the most innovative techniques available on the current market and has proved that creative boundaries are constantly being pushed in our industry. When used in conjunction with a Roland DG VersaUV UV-LED flatbed printer, the impressive effect of the sequins shimmering in the light produces a captivating visual result."

Congratulations to Shimmerdisc for such an innovative application – they are bound to take the industry by storm.

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