Bow Design takes aim at big-brand clients with new Roland DG TrueVIS VG-640

Bow Design

Bow Design is a small business, but its new Roland DG TrueVIS VG-640 has allowed it to take some of the UK's biggest companies as clients.

Matthew Anderson bought a small sign company, based in Swansea, UK in September 2017. He decided to add to some additional printer power to the business – rebranded as Bow Design – almost straightaway.

"We had a 14-year-old Roland DG VersaCAMM SP-540 – which is still going strong – plus a laminator and a CNC router, but I wanted to go after large accounts. A contract with one of the UK's biggest retailers depended on upgrading our printing capacity," says the Bow Design owner.

Matthew saw printers from a number of manufacturers in action but decided to stay with Roland DG, narrowing down the choice to a TrueVIS VG-640 wide-format inkjet printer/cutter after seeing it at a Creative Center Experience Day at Roland DG UK's headquarters in Clevedon.

"As an existing Roland DG user I know that Roland DG's service is second to none," he comments. "The TrueVIS VG-640's speed and quality are great and the RIP is almost identical to the VersaCAMM's so I knew it would be easy to use. You know what you're getting with Roland DG, and that's a quality machine."

As a direct result of the TrueVIS installation in February, Bow Design is now producing work for seven supermarket branches, including window graphics, point of sale, internal hanging signs, filling station graphics and more – with new Easter displays about to be installed.

The TrueVIS – supplied by Roland DG reseller printMAX – also prints and cuts stickers at an incredible rate, as Matthew Anderson discovered.

"The week before the TrueVIS was installed I printed 100 stickers on our older machine in 39 minutes. A week later, on the new TrueVIS, I printed 100 stickers in nine minutes. We now have two operational Roland DG machines, running all day every day, and I've calculated production has increased by 72 per cent."

The next step for Bow Design is to open a stunning showroom for potential customers and partners, inspired by Roland DG's Creative Center. With media samples from Metamark, the company is using digital wall coverings, window graphics and other signage and display work to create an inviting space with the wow factor. The new machine is key to this project.

"The TrueVIS is perfect, it hasn't missed a beat," says Matthew Anderson. "It also looks nice in our new showroom!"

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