Roland DG technology has been part of the family from day one. "The Roland printers we have installed are part of our family and enable us to maintain consistency of colours and output for our clients – the vast majority of whom come back to us for repeat work," says Simon.
Elite Signs currently runs several Roland SOLJET PRO 4 XR-640 and XC-540 printer/cutters and a CAMM-1 GR Series vinyl cutter, and is safe in the knowledge that Roland only ever launches new products once they have been fully tried, tested and proven to perform to a super-high standard.
"Having confidence in Roland is of utmost importance," says Simon. "Being able to rely on our digital printers and know that the output is superb and consistent makes our lives easier. We can concentrate on other aspects of the business whilst trusting our printers to fulfil the task in hand."
These tasks can range from the very big – its 2,300 sq ft purpose-built industrial unit can accommodate buses and lorries – to the very small, like a toy Transit van being fully wrapped by Lego men. "We managed to catch the little guys in action and posted the video on social media which has so far reached over 26k people worldwide", says Simon.
The little Lego people exemplify Elite Signs and how they work together as a family team – just a bit bigger.
"I can imagine that some might think it's only going to cause trouble when a family works closely together, but we make sure we stay professional," comments Simon. "But we always find time to have a laugh as well – it's a good dynamic."
The dynamic spread beyond the James family too – to its dedicated team of staff, and its customers: "We're lucky in having a gifted creative team," he continues. "It can propose things that often improve on something that a customer thought would be the best available option. For no additional cost, we deliver something even better. We're renowned for it.
"We treat all of our customers with respect. We understand our business and we value theirs. That works for everyone."
There's always room for the Elite Signs family to grow, Simon says. "We will definitely be investing in more equipment and printers to facilitate the growth of our company – and it's Roland that we'll be relying on."